If you’re an entrepreneur, you are very likely on the lookout for low cost marketing ideas that work. An affiliate program is just such an idea,

What sets Google AdWords and Facebook Ads apart, how the two ad platforms work, and why you should consider using both as part of your wider digital marketing strategy.

When a search engine returns its search results, it gives you two types: organic and paid. Organic search results are the Web page listings that most closely match the user's search query based on relevance. Also called “natural” search results, ranking high in the organic results is what SEO is all about. Now let's take a look at the key differences between organic search and paid search. which is better?

In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.

Have you ever hired an SEO company that promised instant results? Did they deliver on that promise? If so, did you verify the results by diving into the data? Did the data look a little too perfect?

“If you’re running a real business, email is still the most effective way to universally reach people who have expressed interest in your product or site. For that, it really can’t be beat.” – Colin Nederkoorn (founder Customer.IO)

Looking for a new way to reach your customers that your competitors probably aren't trying yet? Columnist Brian Patterson recommends SMS marketing. Read on to learn why.

Short Marketing Service (SMS) marketing gives you many ways to promote your business by leveraging the popularity of mobile phones and text messaging. One of the lesser-known applications of this type of marketing is to promote a website