The Importance of Business Email Signatures

When businesses calculate the amount of Emails sent out per day, per week, per month the Email signature is a classic opportunity

to promote both the business and the individual.

When corresponding with people via traditional mail you always include a signature, don’t you? With the internet you do not have a letterhead to present contact information to the recipient so this information needs to be included in an email signature. Each business email you send should include a proper email signature to add credibility to the business. Would you do business with someone that you are not familiar with if they signed their correspondence as say, Mike, without any further contact information?

What is an Email Signature?

An email signature is a series of text inserted at the end of email correspondence. Sending e-mail from your office desktop, laptop even from your smart phone, your customer will received your consistent business email signatures.

Business Email Signatures

Adding an email signature to every email you send is an opportunity to promote your business. Email signatures also provide customers with contact information should they wish to contact you via mail, use GPS to visit your business, contact you via telephone or thru social media. 

Business email signatures need to provide the recipient with various ways to contact you. A business email signature should include:

• Contact Name: Include a contact name. People appreciate a name to address emails to or ask for when calling your business.
• Department : If the business has a number of departments, include the department you are associated with.
• Company Name : The full name of the business.
• Company Mailing Address : The address to send mail to via traditional mail.
• Company Phone and Fax : The phone and fax numbers people can use to contact you via telephone and fax.
• Company Website : The company website address.
• Contact Email Address : The email address the recipient can contact you at.
• Marketing Slogan and/or Current Specials : Include the business marketing slogan or current specials offered by the business.

Where to Use Email Signatures

To effectively market your business you need to include an email signature in every piece of correspondence you write. This would include:

• All business correspondence
• In the footer of articles you write
• Website and traditional newsletters
• Advertisements
• Testimonials you give for other businesses